The Coffee. ザ・コーヒー
In 2017, following several journeys to Japan, the Fertonani brothers—Alexandre, Carlos, and Luis—made a collective decision to introduce the To Go coffee culture to Brazil. With its compact, minimalist, and tech-savvy approach, The Coffee emerged as a transformative force in the Brazilian coffee shop scene. By delivering a distinct experience that spans from the beginning to the end of a customer's visit, The Coffee achieved immediate acclaim and success.